Corporate Branding × AI with Chan Fong
Two disciplines, one full day: veteran brand strategist Chan Fong (180 Degrees Brandcom) on brand positioning and his 180 Brand Rules — 从差异化到销售力，让品牌走进人心 — paired with Max Ng of AIGC Malaysia on AI video and content creation to execute the brand at scale.
The Corporate Branding × AI course was a full-day programme for business owners held on 31 July 2025. Veteran brand strategist Chan Fong — founder of 180 Degrees Brandcom, with some 30 years in Malaysian broadcasting and advertising — taught brand positioning and his 180 Brand Rules (from differentiation to sales power), while Max Ng of AIGC Malaysia covered AI video and content creation, so participants left with both the brand strategy and the AI production engine to execute it.
Brand Strategy Meets AI Execution
Positioning first, production second — the two halves most courses teach separately, in one room.
Brand Positioning
Chan Fong's 180 Brand Rules — find the right direction and make the 180-degree turn, from differentiation to sales power.
Brand = Perception
A brand is not a logo — it is the consumer's perception. Positioning matters more than creativity.
Brand Story & Founder IP
Turning the founder's story into a brand asset that earns trust before the first sales conversation.
AI Video Creation
Max Ng's stack — AI scripting, avatars, voiceover and editing — so one team can produce brand content daily.
AI Content Engine
A repeatable publishing workflow that keeps the brand visible and consistent long after the course.
Owner-to-Owner Q&A
Business owners brought real positioning and content problems — answered live by both trainers.
One Day, Two Veterans
Chan Fong on stage — the 180 Brand Rules taught by the man who wrote them, with cases from his large-scale brand seminars.
AI execution layer — Max Ng showed how AI video and content tools turn a brand strategy into daily output.
Full-day intensive — morning to evening on 31 July 2025, with business owners in the room.
Strategy × execution — positioning from a 30-year brand veteran, production from an AI practitioner.
Moments From the Course
Two Trainers, Two Disciplines
Chan Fong
Chan Fong has spent around 30 years across Malaysian broadcasting and advertising. He founded the brand consultancy 180 Degrees Brandcom, specialising in brand positioning and the Chinese consumer market, serving brands including ECO World, Cuckoo, OldTown White Coffee, BRANDS, Hitachi and OGAWA. His core belief: a brand is not a logo — it is the consumer's perception, and positioning matters more than creativity.
Max Ng
AIGC Malaysia delivers practical, hands-on corporate AI and content training across Malaysia — from government programmes to in-house corporate teams. Programmes are built around doing: real accounts, real content, so teams leave with skills they can use the next morning. Student feedback across AIGC programmes averages 4.92/5 from 276 published reviews.
Quick Questions
What was the Corporate Branding × AI course?
A full-day course for business owners held on 31 July 2025, pairing two disciplines: veteran brand strategist Chan Fong of 180 Degrees Brandcom taught brand positioning and his 180 Brand Rules — from differentiation to sales power — while Max Ng of AIGC Malaysia covered AI video and content creation to execute the brand consistently.
Who is Chan Fong?
Chan Fong is a veteran Malaysian brand strategist and broadcaster with around 30 years in radio, known from 988 FM programmes. He founded the brand consultancy 180 Degrees Brandcom, specialising in brand positioning and the Chinese consumer market, and has served brands including ECO World, Cuckoo, OldTown White Coffee, BRANDS, Hitachi and OGAWA.
Who delivered the AI portion of the course?
The AI video and content creation portion was delivered by Max Ng, founder of AIGC Malaysia, an HRD Corp certified training provider and JPK TVET certified institution.
Can AIGC Malaysia run branding and AI training for my team?
Yes. AIGC Malaysia delivers customised, hands-on AI video and content creation training for companies onsite or online across Malaysia, and can pair it with brand-strategy partners for combined programmes. Programmes are HRD Corp claimable for eligible employers. Contact us for the schedule, pricing and claim details.
Want a Programme Like This for Your Company?
Hands-on, HRD Corp claimable training — AI video creation on its own, or combined with brand strategy. Onsite or online across Malaysia.